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This visual identity was crafted for the 27th Hacettepe Composition Art Branch Concert, a prestigious event hosted by the Hacettepe University Ankara State Conservatory. The design draws inspiration from the themes of nature, growth, and creativity, utilizing floral imagery to reflect the organic beauty of music composition. The delicate balance of natural elements and modern typography creates an engaging visual narrative that captures the essence of the concert.
The design revolves around the concept of organic growth and beauty, represented by vibrant, large-scale floral imagery. The contrast between the natural flowers and modern typography creates a harmonious blend of the traditional and contemporary elements that reflect the concert’s artistic direction. This duality mirrors the event’s purpose: to honor classical composition while also celebrating new, innovative works.
The goal of this design was to create a visual identity that conveys the elegance, creativity, and emotional depth of the compositions to be performed at the concert. The floral motif was chosen to symbolize the growth and blossoming of musical ideas, while the clean and modern typography adds a contemporary touch to the overall design. This combination appeals to both classical and modern aesthetics, representing the concert as a space where tradition meets innovation.